Question: What exactly is meant by Pay Per Click marketing?
Answer: When you place an ad with a search engine such as Google or Yahoo/Overture, you also bid the amount you will pay to be placed in the results position you want. You will be charged the bid amount only if the searcher actually clicks on your ad to visit your website. This is what is meant by pay per click.
Question: Why should we pay for PayPerClick4u.com personal management service, when some search engines offer the service for free?
Answer: Because these free automated systems can cost you far more in the long run. All keywords are not the same importance for bringing you customers. We can save you money by using various strategies to maximize results at the lowest cost to you. We continually monitor bid changes and make adjustments where needed, within your budget, adding new keywords or deleting others when feasible. The "free" automated services don't spend on-going time for you, and let's face it, the search engine's motive is to make money from your bidding, not save you money!
Question: How do you select keywords to use for a particular website?
Answer: First we study each website under consideration to fully understand the products or service. Next we use automation tools in combination with Excel spreadsheets to gather the best keywords. These tools also show the number of searches made for keywords the previous month. Next we find out actual position cost for a major search engine and estimate click-through statistics for your cost estimate based on our recommended position and its bid price.
Question: What monthly costs should a business expect for reasonable results?
Answer: This varies with each business, product or service because some have much bidding competition and others little. Positive results can take place within your desired budget in most instances. This is why our cost estimate is helpful. Monthly budgets can also be set with the search engines. We service accounts with budgets as low as $25 per month up to over $8,000 per month. If the budget is too low for the number of searches, your ads will not appear with as much frequency. Keyword bids for first position range from as little as 5 cents per click to over $5.00 for popular heavy traffic keywords, depending upon the product or service. Overture/Yahoo has a minimum charge of $20 per month for an account. One client we service had over 40,000 clicks per month with the average cost per click for all search engines and keywords combined at 12 cents per click.
Question:Wouldn't there be conflict-of-interest if you provided this service to two or more similar businesses using the same words?
Answer: Yes, definitely we believe there would be conflict of interest. For this reason our policy is never to accept two clients from similar businesses who would use the same keyword bids. We might explain that we while we need to earn sufficient income, we are deliberately limiting our service to accommodate the number of businesses that we can effectively and competently manage. Ours is definitely not a "get rich quick" type of internet business!
Question: What do your services entail?
Answer: We work with you and for you in a variety of ways. First, we provide an in-depth keyword analysis to provide a ball-park estimate of monthly costs. We continually try to enlarge upon the keyword list. We first seek your approval of keywords & maximum bid amounts and budget. Next, we open accounts for your business with the search engines agreed upon and enter the keywords, ads, and bids. We work closely with the business to write the best ads. Finally, we monitor the results, and report frequently to you over the first month, and at least once a month thereafter. Adjustments are continually made to keywords used and bid prices to maximize results within your budget. We constantly are seeking out those hidden keywords that are a goldmine because other's haven't thought of them yet.
Check out our Service Page to learn more!
